Next, click to Custom metrics and click the ‘Create custom metrics’ button to add the Scrolls metric. Create a table or graph and select the following: Dimension: Event Name. When two events are setting the same parameter, you can merge them into a single dimension. Google Analytics will open an exploration. However, if you want to showcase specific areas of improvement, there are a few ways your agency can create custom metrics outside of GA4: Custom metrics using formulae and calculations. Returns a customized report of your Google Analytics event data. In Google Analytics 4 properties, the pages report looks different, but you can still easily recreate what you are looking for as an. checkCompatibility This method lists dimensions and metrics that can be added to a report request and maintain compatibility. As you can see from the above image, insight cards are available by default. These reports have a higher likelihood of data being grouped under the (other) row because of the many high-cardinality dimensions in those tables. Google Analytics 4 places a. User dimensions & metrics (GA4) How to query default and custom user dimensions and metrics from the GA4 BigQuery export, like (new) users, active users, user id, user pseudo id, user lifetime revenue and user properties key and values. Enter a new custom metric name, description, or measurement unit for a given custom metric. The custom metrics are user-defined metrics in GA4. It tells GA4 when and where to track the dimension or metric. In the 'Dimension values' drop-down, select the page path or screen class. Reporting – campaign and traffic-source dimensions and metrics become available in the web interface and Reporting API. Step 4: double check if everything is set up correctly. In Google Analytics Universal, you can capture custom metrics directly, meaning that you send numeric data with an event or pageview hit explicitly as a custom metric. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two. Step 2: Select a GA4 property that you have access to. In the row for the custom dimension or metric, click > Archive. Before you create any custom events or dimensions/metrics, check if GA4 already collected them. The other kind of GA4 custom dimension, user-scoped, can number up to 100 in the paid vs. When you identify the custom metric as a cost and/or revenue metric, you can restrict access to it when you configure user roles that restrict access to cost and/or revenue metrics. The API provides these key features: The API allows you to request not only built-in metrics but also combination of metrics expressed in mathematical operations. For example, include "customUser:last_level" in a Data API request to create a report for the User-scoped Custom Dimension with parameter name "last_level". If you find any value greater than 1, you have got duplicate transactions issue. From there you select either custom dimensions or custom metrics. This article explains each prefix (or scope) and the type of information you can expect to see based on the scope. Step 4: double check if everything is set up correctly. Setting up the GA4 custom event in google Tag Manager (GTM) Step 1: Enable scroll variables. I will use a test property here (no custom dimensions implemented yet). Analytics Intelligence is a set of features that uses machine learning and conditions you configure to help you understand and act on your data. . The GA4 average engagement time is calculated as a sum of user engagement durations per active user. The second version of Google Analytics (GA2) is Universal Analytics. To access the Google Analytics report builder, click the customize report button (looks like a pencil) in the upper-right corner of any. Similarly, you can add dimensions by clicking on the Add dimension button. How to Edit a Custom Dimension in GA4. Or, for more beginning users, there’s the template gallery. Inflow’s CallRail GA4 Configuration Tool quickly and easily creates the Custom Dimensions, Custom Metrics, and Conversion Events you need to see your CallRail data in Google Analytics 4. You will notice that this current set up will just provide you the. Metrics Chartered Professional Accounting, Victoria, British Columbia. Add utm parameters to URL. Follow the below steps to learn more about event renaming. Make sure the Custom metrics tab is selected. Step-1: Navigate to your GA4 reporting view. Step-1: Navigate to your GA4 reporting view. Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4). Then, click Submit. You can't use hyphens in the name, but you can use underscores and spaces instead. runRealtimeReport This method returns a customized report of realtime event data for. Tracking these events no longer requires additional code or setting up Google Tag Manager (GTM) as it did in Universal Analytics, making this data much more accessible. Migrate from Universal Analytics. 2. 1. 5K. Custom metrics are accessed similarly to custom dimensions, but are only available on a hit level. Today, the GA4 bounce rate is the inverse of something called the engaged session rate (“ engagement. GA4 Custom Dimensions Vs. ExplorationsRegistering certain parameters as custom dimensions (or metrics) can be done in the GA4 UI: Build a Funnel Report. In total, 30 new dimensions and metrics related to ecommerce are now available in. There are two types of audiences by default: ‘All Users’ and ‘Purchasers’. In GA4, custom dimensions and metrics are set based on your event parameters. In Google Analytics 4, there are three User metrics: Total Users, Active Users, and New Users. Custom dimensions are specified in an API report request by the dimension's parameter name and scope. GA4 Explorations help to uncover deeper insights in your data. , audiences, explorations) that use the custom dimension or metric. Create a funnel exploration. Update: after giving them some time to fix their web interface, I was able to get the page rating metric into a report, although it's not the report I'd hoped for. The exploration could use the Page title and screen. Unit of measurement Details; Currency: When you select Currency, you must also identify if the custom metric is a cost and/or revenue metric under Data type. Other dimensions and metrics that you might need are a bit harder to access. Step-3: Now click on ‘ Traffic Acquisition ‘. UA uses a hit-based model, while GA4 uses an event-based one. Custom metrics are user-defined metrics. Choose Custom definitions from the Data display menu. Similar to GA4 custom dimensions, it’s the mapping of an event parameter that determines if it will be treated as a custom metric. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. If you only need one dimension or metric, look at the -- comments in the example query and copy the part you need from the. Based on campaign goals, segment audiences by dimensions, metrics or events. This provides you with the flexibility to correct any mistakes or make necessary adjustments to ensure accurate data collection and analysis. You can also have 25. This name will appear in your GA4 reports, so use a descriptive name: Note: You can always change the dimension name later if you want. Reports contain statistics derived from data collected by the Google Analytics tracking code. 4. Click Archive. One circle is shown next to each minute. 9. g. Step 3: Now click on ‘Analysis Name’ to give a descriptive name to the report. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Configure’ link. That means they only start collecting data from the time they are registered and configured in your GA4 property. Then, fill out these fields: Event name – How your metric will be listed. How To Add Custom Dimensions & Metrics To GA4 Reports. Add a metric of ‘ event count ’. By Ben January 23, 2023 October 11, 2023. Make sure you are in the correct account. You should now be able to see the complete list of all the logged events (including automatically collected events) in your GA4 reporting view:Follow the below steps to configure. You will see a new overlay appear, as below. Step 4 – List your UA events and custom dimensions and map them with the GA4 structure. see this article on Custom channel groups in GA4. In the left navigation, click Admin. It displays the total number of unique users who interacted with your webpage. The store from which the app was downloaded and installed. Here are just a few examples of custom dimensions: is_newsletter_subscriber; page_brand;. In GA4, event parameters are used instead. Get Free Access to The Google Analytics 4 Audit Tool (Visited 18,323 times, 1 visits today). Enter a new group name and optionally a new description. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. The browser from which user activity originated. Beyond dimensions, custom metrics are about counting or quantifying specific data points. This will help you collect more specific data for your analysis. Step 1: Open the GA4 – Google Merchandise Store demo property. Add a filter to exclude ‘New / returning’ = (not set) – I show how to do this in the video if you are not sure. 5 more Custom Dimensions and Metrics. Optionally, add it to the GA4 navigation menu. Also make sure the Scope of the metric is ‘Event’. Make sure to follow these critical steps: After linking GA4, revisit Google Ads. The following are the general syntax for Custom Metrics. Number parametersApart from the standard events that are collected through ‘enhanced measurement’, it is possible you will see some custom event parameters in our data set, like ‘wordCount’ in event ‘page_view’. U kunt de hieronder vermelde typen aangepaste dimensies en statistieken instellen. " By following the above steps, you will be able to use the metric in various reports , including exploration reports. Follow the steps below to use automated insights in GA4: Step 1: Log in to your Google Analytics 4 account. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. Custom Parameters. Enter a parameter name as " page_load_time ," and select " Seconds . Details. Step 3: Now click on the ‘New audience’ button. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions andMake sure you are viewing a detail report. (Open the report and click the ‘share’ icon in the top right - shown below. You can also use custom metrics and dimensions as. You can't use hyphens in the name, but you can use underscores and spaces instead. This step is required in order to get the Google Ads data in your GA4 property. In fact, it comes with so many metrics and dimensions that it can be hard to tell where to start. In the PROPERTY column, click Custom Tables. GA4 eCommerce has lots of built-in dimensions and metrics, but these alone won’t meet your needs. To track the main conversions for your B2B company, you need to identify each type of event and set it up. Click Admin, and navigate to the view you want. Google provides over 100 options, and you can create your own as well. How To Add Custom Dimensions & Metrics To GA4 Reports. In your Google Analytics Admin area, choose your property and visit Custom Definitions. With the help of unnest and parse for dates or timestamps we can do the trick. Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. Click on ‘ Data Streams ’. Create client reports that show the full picture of your marketing efforts–in minutes! 4. Create new dimensions and metrics from event parametersIf you haven't customized your data collection code, you probably do not need to read this article or use custom dimensions and metrics. It's written as key-value pairs, where the value on the left is the event parameter name and the value of the right is the event parameter value. GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance. In our case, we will select ‘Sample Website’ with the domain ‘example. Abstract. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. Step 4: Click the drop-down arrow to change the date range. In-depth guide and practical use case on how to leverage custom metrics for improving your business insights and KPIs. In GA4, with User-ID in the reporting identity, User ID de-duplication is present across all reports. You should create and use custom metrics to measure the characteristics of a dimension (whether default or custom dimension) that cannot be measured by any default metric. We recently made improvements to default channel grouping for Google Analytics 4 properties. In Metric name, enter a unique name for the new metric. This is a quick and easy way to review and. In the left navigation, click Admin. Next, click to Custom metrics and click the ‘Create custom metrics’ button to add the Scrolls metric. Enter your metric variables. In GA4, custom dimensions and metrics are set based on your event parameters. 3. 2020-10-13 App + Web properties have been renamed to Google Analytics 4 (GA4). getMetadata method returns Custom dimensions and metrics available for the specified GA4 property ID, as well as Universal metadata. You'll then see the Add Calculated Metric interface: To create a calculated metric you need to populate the following fields. An exploration consists of 3 sections: I will use a test property here (no custom dimensions implemented yet). Previously you needed to register ‘Tax’ and ‘Shipping’ as a custom metric in GA4 to be able to explore them in greater detail. U kunt de hieronder vermelde typen aangepaste dimensies en statistieken instellen. Scope – Event or user. Step 5: A configuration panel will open like below. Step 3: Click on ‘Modify Event’. #2 Minutes Stream – This stream shows the events logged in the last 30 minutes in the form of a series of circles. In Metric name, enter a unique name for the new metric. js JavaScript library. Universal Analytics; 5 of 17 [UA→GA4] Migration guide for beginners; 6 of 17 [UA→GA4] GA4 migration walkthrough (videos)In GA3, users can use custom dimensions and metrics to add information to collected data. The value of digital analytics How Google Analytics 4 works How Google Analytics is organized Structure your Analytics account Get a customized Analytics setup guide Set up. This happens in Explorations if you try to add the dimension or metric to the exploration. It’s very easy to get lost in that maze. Now all these 2147 people who visited your website have one. To find a dimension or metric,. Migrate ecommerce measurement. scroll. Get the FREE e-book on Google Analytics 4 – GA4 (142 Pages) Download the FREE ebook. Select the GA4 data source by clicking on the edit button. Finally, GA4 is very privacy-focused while UA is not — it relies on machine learning to do predictive modeling, eschewing the need for third-party cookies. Select the GA4 data source by clicking on the edit button. Check the “Update” box for each custom metric you want to update. Step-3: A new console will open like below. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Step-1: Navigate to your GA4 property and then click on the ‘ Admin ’: Step-2: Click on ‘ Data Streams ’ under the ‘ Property ’ column: Step-3: Click on the name of the web data stream whose web session you want to configure: Step-4: Scroll all the way down and then click on the ‘ Configure tag settings ’ link:Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Drag metrics in the list to reorder the metrics in the table header. Tracking the crucial GA4 metrics, dimensions and events – making the most out of GA4. , can add the metrics to custom reports, but cannot see the metric values in those reports). Event parameters are additional dimensions that describe the event. Step 1: click on ‘Custom definitions’ under the GA4 property. It does not apply to GA4 BigQuery export data tables. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. It contains 30 key health checks on the GA4 Setup. In the row for the custom dimension or metric, click > Archive. GA4 users can create custom metrics and dimensions to collect and measure data the tool wouldn’t automatically track—for example, information stored in a customer relationship management (CRM) system that. Google Analytics 4. First, we will see how easy it is to create scorecards using GA4 data in Looker Studio. Custom reports and default reports with secondary dimensions, comparisons, and filters are served by larger aggregated tables with higher row limits. Google Analytics 4. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down. In Event property, enter the name of the event parameter. io for free. GA4 greatly simplifies the process of tracking interaction events like user scrolls, searches, clicks and link-follows, and video engagements. To set up GA4 custom events via Google Tag Manager, follow the steps below: Step-1: Log in to your GTM account and then click on ‘Tags’ in the left-hand side menu: Step-2: Click on the ‘New’ button to. The data type is always an integer. How Analytics attributes credit. 1 of 28 [GA4] Acquisition overview report; 2 of 28 [GA4] Audiences report;The reporting interface between GA4 and GA3 has many differences. Next, create and apply our filters to single out individual Conversion goals:Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Behind the scenes, this connector uses GA4 Data API providing aggregated data from the last version of GA. The Players Module supports Google's Universal Analytics and Google Analytics 4 (the "new version") data model. 2. As such, you can consider GA4 custom metrics as custom parameters. The parameters populate the following dimensions: Page location (from page_location) Page referrer (from page_referrer) page_location (page URL), page_referrer (previous page URL) Scrolls. It is possible to create custom dimensions and metrics in GA4. Pre-made reports. READS. Just add the Numeric field ‘New Users’ as a Metric value for scorecard. To the right of the calculated metric in the table, click More [] > Copy. Custom metrics in GA4 serve the purpose of measuring and monitoring customised numerical data that goes beyond the default metrics offered by GA4. In the Drag reports to create collection card, find the funnel report. To change the default timeout of 30 minutes for web sessions: In Google Analytics, click Admin. Missing metrics and reports on GA4. Universal Analytics: 10 Key Differences. e. " Step 5. Click. event_params – A repeated field with a string key (same name as in GA) and a value that can be either (a string, an integer, or a float). In this final part, we'll explore segments, dimensions, and metrics, and then walk you through the process of creating a custom report using our own Google Analytics 4 property. The video below shows a report cooked with some of the new plugged fields by the Data Studio data source, from our Google Analytics 4 property. Users. To set up custom alerts in Google Analytics 4 for anomaly detection and to monitor changes in your site’s metrics, you can use GA4’s custom insights. Note: You will need collaborate or edit permissions to create, edit, and share insights. It enables users to generate GA4 BigQuery queries without requiring any SQL knowledge. Make sure the. Click on the ‘Free form’ template. Step 3: Setting up your calculated field. After selecting the “Event name” filter, choose “exactly matches” from the dropdown box and then type in the exact name of the custom event that you want to track: Apply the GA4 Event Filter. Analytics does at least one of the following when dimensions and metrics are incompatible: Analytics grays out the dimensions and metrics so you can't select them. They serve as input for the information you want to see in the report. utm_source: Referrer, for example: google, newsletter4, billboard. Creating a sample segment overlap report. We recommend using custom metrics for the following units of measurement: call_duration (time: seconds) engagement_time_msec (time: milliseconds) value; Follow the steps below to create a custom metric in Google Analytics. Step-3: Click on the ‘ Create Custom Dimensions ‘ button: Step-4: Enter a name for your custom dimension. Analytics shows an empty report or exploration with the text "No data available", the text. Create a custom metric. You can query the Metadata API method to list the registered custom dimensions for this property. OR. Drag the funnel report from the card on the right, and drop it under a topic on the left. In de tabel staan limieten voor het aantal aangepaste dimensies en statistieken dat u maakt voor standaard- en premium property's. Universal Analytics: 10 Key Differences. GA4 is the next generation of analytics. Use custom dimensions and. In Event property, enter the name of the event parameter. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics view. Reports > Library > Click Create new report > Choose Create Overview Report or Create Detail report. I’ve worked on 3 use cases using new available custom fields from GA4: Video section using custom dimensions and metric: Custom dimension (video visible or not) as filter, and bar chart displaying a. Reports > Library > Click Create new report > Choose Create Overview Report or Create Detail report. In the Calculated metrics tab, click Create calculated metric. For example, you can create a bucket for pages with men's clothing and another one for pages with women's clothing. In doing so, companies can add additional, previously unavailable, or outdated metadata to hits that have already been collected and processed by Google Analytics 4 (GA4). g. So metrics include things like number of active users, number of first-time purchases, number of checkouts, etc. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. The following table provides the definition for each of these user metrics: The number of unique users who triggered any event in the specified date range. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial;. Step-7: Once you have discovered duplicate transactions, download this. Description – Add a comment. 只有從網站或應用程式傳送且由 Google Analytics (分析) 收集的事件參數與使用者屬性. One way to see data about entrances and exits is to go to Explore create a free-form exploration. Name your calculated field. To see where people exit your site: 1. Pre-made reports. A custom dimension or metric lets you see the information you collected from an event parameter. To track custom or recommended events, create a new tag in GTM and choose the “Google Analytics: GA4 Event” tag type. It’s a simple. You will now see a list of available audiences below. Select Custom Metrics. Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. To create a Google Analytics 4 Event tag for the event, follow these steps: In Google Tag Manager, click Tags > New. Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. Step 2: A new overlay will appear as below. The number of new unique users who logged the first_open or first_visit event in the specified date range. Collection, processing, and reporting behavior can be customized. GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion. Some traffic-source dimensions include the prefix "First user" (as in ) or "Session'' (as in ) to provide more attribution information. Similar to GA4 custom dimensions, it’s the mapping of an event parameter that determines if it will be treated as a custom metric. , audiences, explorations) that use the custom dimension or metric. Type. There are 100+ dimensions and metrics in Google Analytics 4 that spans across events, ecommerce, demographics, gaming, advertising and so on. You will see a screen like below. Step 2: Navigate to the “Explore” section. You could create a free-form exploration called "Entrances and Exits". Google Analytics 4. In this tutorial, we will define custom dimensions and metrics in Google Analytics 4, explain how they work, and show you how to use them with Google Tag Manager (GTM). Edit existing channels, add new channels, or remove existing channels (see instructions below). Conversely, custom metrics are custom definitions that allow you to track and analyse specific numerical data points unavailable in the default metrics of GA4. I have set up the custom variables in Tag Manager as well as in GA4. Click "Create custom metrics". The response is split. For example, a custom metric would be the ideal choice if you wanted to track the average reading time for a blog post or the total number of shares for an article. For example, you can. In Event property, enter the name of the event parameter. According to a statement from Google, the. 📢 In GA4, you can send whatever parameters you want along with an event, but if you actually want to see them in the GA4 interface, you need to register them as custom dimensions. You can add the following parameters to your destination URLs: utm_id: Campaign ID. Learn all about GA4 Custom Metrics. Step 4: An overlay will appear like below. Step 2: Click on the ‘View All Insights’ option. Click Configure. These metrics can also improve website performance. [GA4] Custom events Collect additional information that Google Analytics does not collect automatically A user sometimes performs an action you want to analyze in your reports. GA4 Klips templates examples. Click on ‘Report Snapshot’ in the reporting menu. With GA4, you can measure practically anything, even custom metrics. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. , when a 90% vertical depth becomes visible)To add dimensions and metrics to your GA4 report, click on the Add metric button at the bottom of the customization panel. GA4 has 30 custom conversion events, and any event can be marked as a conversion. Het type dat u kiest hangt af van het type gegevens dat u wilt analyseren. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without. #3 Data thresholding is not the same as data cardinality (which results in the (other) row. OR. Review the list of entities in Analytics (e. Analytics shows user-scoped dimensions and metrics in the Realtime report. Add a fixed value of “1” to let the metric increment with one with each hit / event send to Google Analytics. You will get a screen like the below image. Step 2: You will see the various analysis templates. Step 1: Log in to your Google Tag Manager console and click on ‘Tags’ in the left-hand side menu. Here is an article on custom dimensions and metrics in GA4. Step 2: Click on ‘ Acquisition ‘. In this article. Step 3: Review all available dimensions and metrics. Explorations From the left menu, access the report library. In this article, we will dive into customising reportings in GA4: setting up your metrics, creating a filter, a segment, and customising your reports and dashboards to gain even deeper insights and make the. In GA4: Events are the metrics that allow you to measure. Enter your formula and look for a green checkmark underneath the formula field to ensure that the formula is considered valid by Data Studio. GA4 Ecommerce is challenging especially if you want to get everything done in a very short period of time. From here, you’ve got the groundwork to start building custom GA4 dashboards. (Learn more about Custom Dimensions in Chapter 6. Find your custom metric in GA4 and write down what you named it. AudiencesTable 5 - Comparison of custom dimensions and metrics; Universal Analytics GA4; 20 custom dimensions available over 4 scopes: Hit (event), Session, User, Product:. Processing – collected values are used to populate the final report dimensions according. In your Google Analytics Admin area, choose your property and visit Custom Definitions. In Admin, under Data display, click Custom definitions. Choose “edit” or “archive”. To be able to view call information in GA4 you need to setup custom dimensions and / or custom metrics. The course also covers reporting using GA4, including standard reports for understanding how visitors arrived. The versionName (Android) or the Bundle version (iOS). Select the right dimension or metric and click on the three dots on the right side. Use the same IDs that you use when uploading campaign cost data. Scope – Event or user. Drag your metrics into the. Typically, the information stored in custom dimensions, metrics, or events is considered static; you may, in some cases, want to overwrite the default. Next, tap the menu tab labeled Custom Metrics and then tap the blue Create custom metrics button on the right. In Admin, under Data display, click Custom definitions. You will have to (re)calculate them, which can require. Match the index number with the configuration in Google Analytics. Concluding Thoughts. Google Analytics 4 (GA4) has a powerful feature called custom dimensions, which lets you collect and analyze data specific to your business. IMPORTANT NOTE: Events may take up to 24 hours to show in GA4. Step 4: Click on ‘Create a custom audience’. GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate –. Next, go to “Custom definitions”. This means that the two analytics platforms collect, process, and report the same data differently. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down. Default channel groups can't be edited in GA4. Click on ‘Report Snapshot’ in the reporting menu. 3. Custom detailed reports can help you be more productive by organizing all your important metrics in one place.